Institute
Sport Capital Institute is an institute dedicated to studying the transformations of sport and to value creation across its ecosystem.
At the crossroads of research, sport business, investment, entrepreneurship, and management, the Institute takes a cross-cutting view of sport as an industry, a field of innovation, and a space of value creation.
We produce and disseminate knowledge, develop analyses, and build bridges between academia and industry professionals.
01
Understanding the transformations of sport.
02
Producing and disseminating knowledge.
03
Turning knowledge into analytical and decision-making capacity.
04
Studying the mechanisms of financing, investment, and value creation.
Our ambition
Sport Capital Institute contributes to a better understanding of the economic, financial, managerial, and entrepreneurial changes in sport
Co-founder
President of the Scientific Committee
A faculty researcher in management science at Université Jean Moulin Lyon 3, Fabrice Roth brings Sport Capital Institute his academic and scientific expertise. His work and teaching span management, strategy, and research in management. He helps shape the Institute's scientific doctrine and build bridges between academic research and professional practice.
Co-founder
Executive Direction & Strategic Development
A former high-level athlete, Xavier Jourson is a hybrid professional at the intersection of finance, sport business, media, and project management. He draws on experience at the National Bank of Canada as well as in sports and media ecosystems. Xavier develops an approach that brings together strategy, investment, entrepreneurship, and value creation. Since 2026, he has been pursuing an academic path in management research at Université Jean Moulin Lyon 3.
